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FORGED BY NATURE

Insight

A woman is labeled at first glance. She’s either nice or vicious, pretty or not, to be taken seriously or discounted completely.

Idea

Show how a woman is not one thing or another. She’s fluid. Her limitations exist only in the minds of others. Duality is in her nature- and her relationship with nature strengthens it and molds her.

Client / The North Face
Credit / Jiyoo Hwang (AD)
         Maya Schneider (CW)
         Smriti Rana (CW)